Ever paid $93.60 USD for a bra, or $63 for a single thong? Well, if your answer is no, you are not alone – neither had I… until just recently.

Back in 2009 I was certified as a Bra Specialist, and I quickly became proficient enough at gauging that I could literally look at a woman and accurately find her the perfect size of bra, based on nothing more than that (of course, measuring accurately is always advised; I always liked to double-check my work just to be safe).

After literally fitting hundreds (probably into the thousand range, but for modesty’s sake…) of women, I soon began to notice a problem, sadly rather late into the game… I was wearing the wrong size.

Did you know, 80–85% of women are wearing the wrong bra size?
I suppose being absorbed with everyone else’s bra woes, I never had previously bothered to so much as second guess my own bra size. Or, rather than that so much even – I was already wearing the smallest band size available on the bra market (32″ band)… right?

Well, to be honest – it wasn’t until after I had moved on to a new career path that I decided to re-visit my bra-fitting days, and pull out my tape-measure. After practically my entire life spent wearing either sport bras (and it’s a terrible idea for anyone to wear them without a bra with shaped cups/underwire underneath, but I digress – more about this another time), or even worse fitting bras with literally no support due to incorrect sizing, I finally made a somewhat alarming discovery; I owned about 20-30 $50+ bras, all with the right cup-size (there is an equation for all this, I promise), but it was a whopping 5 inches too big around in the band – or two entire bra band sizes (band sizes all typically end in even numbers, i.e. 32, 34, 36, 38, etc.)!

This may not seem like much, but let me tell you – the difference was enormous! I have made a sizing table to show you exactly how the size conversion works, and the difference between band size vs. cup size.

24″ AA A B C D E (DD) F (DDD) G H I J K L
26″ AA A B C D E (DD) F (DDD) G H I J K
28″ AA A B C D E (DD) F (DDD) G H I J
30″ AA A B C D E (DD) F (DDD) G H I
32″ AA A B C D E (DD) F (DDD) G G
34″ AA A B C D E (DD) F (DDD) G
36″ AA A B C D E (DD) F (DDD)

So to explain why I have included sizes all the way down to 24AA: I actually measure at exactly 25 inches around my ribcage/band line. Now, I generally size people down when I have the option (the tighter the band, the more support you get. This is just another reason why having a properly fitting bra is so exceptionally important), but at my size, 24H would be pretty darn impossible to find.

28F fits me decently as it is my closest “sister size”, though I like my bands to be tight (shhh, don’t tell!) so I cinch them up to the tightest clasp (don’t resort to this if you don’t have to!), which takes off about 2 inches of band length. For me, this is a good thing.

Anyway, enough said – I rounded up to 28″ for my band size (refer to the above table to see what I mean). Now, after futile months spent trying to find a semi non-nursing bra, or something-your-bubbe-might-have-worn style bras in 26G/26H, I imagined to myself how much of a cake-walk finding a sexy, chic 28F bra was going to be.



Many, many moons progressed, and I still wasn’t finding anything worth while until one sunny afternoon, I was shopping ASOS and did a keyword search for “28F”. Finally – success!

I had a nice little array to sort from. Minus the fact that again, I was running into another problem: Cute? Well… perhaps. But the main phrase that was coming to mind on many of them was not a pleasant one. The cheap looking prints and materials had thrown me off, until near the bottom of the page – there like a shining beacon of hope, I saw an adorable little Balconette Bra by Mimi Holliday. Instantaneous love. Light peach silk with darling small silver grey polka-dots and bows, which adorned the base of the straps. Without hesitating a moment longer, I snapped it up!

All was good, all was right in the world – I was finally receiving my very first bra in the correct size!

But, alas! Perhaps you can even guess what happened next…

With utter glee, and my heart about ready to burst out of my wee little chest, I gasped in horror as I shredded off the remaining bits of the parcel…

ASOS converts UK sizes to US sizes for you. Meaning: They had instead sent me a 28E.

Oh the horror!

I immediately went back on to ASOS to see if they had it in a “28G”, crossing my fingers for an actual 28F (Mimi Holliday runs true to size, ladies).

No dice.

I had pretty well given up on my mission on bra shopping, though I did score a few pretty little bras from a few other brands like Freya from a lovely girl over in the UK who had worn them maybe once or twice. I had been wearing these for a good year, though sometimes I began to entertain silly flirtations with resuming my hunt for that perfect little bra, the bra that every girl dreams of having in her top bureau drawer…

Early this month, I finally summed up the motivation to go out yet again, and resume my search.

Fear not, before this turns in to a full-length angsty drama I will spill the details right here and now – I quit wasting my time perusing the internet, went directly to Mimi Holliday, bit my lip and decided to pay the $21 shipping from the UK.

Finally – for all of my long-suffering efforts, I am now the proud owner of a gorgeous pink little bra, that has exceeded far beyond my expectations (and yes, I did also buy the matching panties. I know, I know… $63 is steep for a piece of fabric no larger than half of a handkerchief, but I am especially a bit OCD in this avenue).

Without further ado – here are some pictures of the delicious Mimi Holliday Kamikaze Non Padded Super Plunge Bra in 28F, and Kamikaze Bow Back Thongs in XS.

I am size 00-0, so I am glad I got the XS panties as Small probably would have been a good bit too big. And I do love these panties! I was really unsure at first about how I was going to manage to hide the little bow on the back, but it’s really not a hassle of the least.

I hope this post has been helpful and informative!

Have you ever had a similar experience in an impossible time at finding the correct fitting bra? Let me know in the comments – I would love to hear and commiserate!

Until next time, stay beautiful!

Ashley is a visual designer, artist, MUA, and photographer by day, lifestyle blogger by night.
She enjoys How I Met Your Mother marathons, Swedish pop music, and has a bit of a shoe fetish, and will beat you in a kombucha drinking contest, any day, any time.